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Monday, March 21, 2016

MALAYSIA SHOULD CAPITALIZED ON CHINA INCREASE IN IT INVESTMENT ON CONSUMER DRIVEN INDUSTRIES.



 
According to data from the China Global Investment Tracker, Malaysia benefited from $26.14B worth on investment and almost half of the investment by China are on the energy sector.

In the report by Ernst & Young title “Riding the Silk Road” in March 2015, China has been slowly increasing it outward direct foreign investment since 2003 and in 2015, it outward investment overtake foreign investment into China. It outward flow of investment as in 2015 rank third with a total value of USD116 billion.


 


As China focus on effort to balance it economy and spruce growth with new reform which according to the report by Wall Street Journal dated 21st December  2015, senior leaders, “are looking at tapping into Chinese consumers’ rising demand for safer food, better medical care and other quality-of-life improvements.”

Malaysia fit into China requirement on it economy reform where focus will be onto “consumer driven industries” and “advance manufacturing” whereby, their over-capacity production can be move into other countries along the “One Belt, One Road” policy.

 
Being a country with all round summer, we can produce varieties of tropical fruits such as bananas, papaya, star fruit, rambutan and mangoes. A report by Euro-Fresh Distribution, dated October 2015, China has reach it capacity of planting banana. With it population of 1.9 billion, more fresh fruits it needed to satisfy consumer demand.
 
Beside agriculture, Malaysia is also a very suitable country for China to invest into food production. Ready to cook sauces, famous instant coffee mix, healthy drink, meal in an instant and exotic biscuit just to give some ideas. 
 
The Global Wellness Summit, New York, November 2014, reported that the world wellness market is worth $3.4 trillion which is nearly 3 times larger than the worldwide pharmaceutical industry. Malaysian with pools of talents from chemistry to food science can produce world quality products that not only be able to be excepted by the Chinese but the world at large too.

According to Dr Abdul Rahmin Bin Mohamad from the Food Safety and Quality Division, Department of Public Health, Ministry of Health Malaysia, “Malaysia food safety system is charatarized by it complexy and diversity, with different authority entrusted with the task of ensuring food safety at different stage of the food chain.” Speak volumn of the high standard of food production in Malaysia that will meet health requairement from China.
 
Malaysia is ready to take on the challenge to court the multi billion dollars investment from China as we have in place international standard of food production and good agricultural practices.